Big Bakes Bakery
Big Bakes Bakery, an innovative culinary venture born out of a passion for oversized treats, has evolved from its humble beginnings as “Get Cupcaked” to a renowned bakery in Devon. Recognising the need to elevate their online presence to match their growing reputation, Big Bakes Bakery entrusted e-innovate with the redesign and development of their new website. This collaboration aimed to create a digital space that not only reflected the unique charm and scale of their culinary offerings but also enhanced user engagement and streamlined the customer journey. With a focus on aesthetic appeal and functionality, the project set out to captivate and accommodate the bakery’s expanding clientele.
Overview
Known for their unique recipes and ‘big bakes,’ Charlie and Ryan, the founders, sought to expand their reach online. In 2023, they partnered with us to develop a new e-commerce website that would not only showcase their delightful products but also streamline their online sales and bespoke order enquiries.
The Results
Creation of a modern, brand-aligned, and visually appealing website design.
Development of a high-performing e-commerce platform with online transaction capabilities.
Integration of a bespoke enquiry system for offline fulfilment.
Implementation of full GA4 e-commerce conversion tracking to understand user data and behaviour.
The Context & Challenge
The Big Bakes Bakery project presented unique challenges. Despite their growing popularity, the bakery operated with limited staff, making efficient project management essential. Our strategy involved meticulously planning each phase, ensuring concise yet comprehensive catch-ups to maximise efficiency and minimise disruptions to their operations.
Understanding and integrating the bakery’s unique character into the web design was complex, given the team’s limited availability. We delved into the bakery’s history and market position, using this insight to make brief meetings productive and keep the project on track. This approach was vital in aligning the web design with Big Bakes Bakery’s brand ethos and business goals, balancing their time constraints with the project’s demands.
What We Did
Mapped out various customer journeys to understand and cater to different user needs.
Designed and developed the website pages and templates to reflect Big Bakes Bakery’s unique brand and style.
Delighted the clients with the design presentation, meeting their vision and expectations.
Developed the website using WordPress and WooCommerce, optimising it for e-commerce.
Implemented full GA4 e-commerce conversion tracking for detailed insights into customer interactions.
The Process & Insight
Website Design
The design journey for Big Bakes Bakery’s website commenced with the homepage. This initial step was crucial as it established the thematic tone for the entire website. Our focus was to create a design that was not only visually appealing but also encapsulated the unique essence of Big Bakes Bakery. Each template was meticulously crafted to offer an optimised online shopping experience, mirroring the brand’s quirky and distinctive personality. We aimed to ensure that every element of the website reflected the bakery’s character, making the site not just a shopping platform, but an extension of the Big Bakes brand experience.
Website Development
In the development phase, we transformed the initial designs into a high-performance website, leveraging the capabilities of WooCommerce. This integration was a strategic choice, as it provided the flexibility and functionality needed for an e-commerce platform. A key feature of the development was the implementation of a bespoke enquiry function. This function was tailored to manage offline orders efficiently, a crucial aspect for Big Bakes Bakery, allowing them to streamline their online and offline operations seamlessly. The combination of WooCommerce’s robust e-commerce framework and the custom enquiry function provided a comprehensive solution that addressed the unique needs of Big Bakes Bakery, enhancing both their digital presence and operational efficiency.
Key Deliverables Achieved
Successfully launched a responsive, scalable e-commerce website, accessible on various devices.
Enhanced the website’s SEO, improving visibility in search engines and attracting new customers.
Developed a user-friendly website, easing content management for the Big Bakes Bakery team.
Fulfilled the client’s initial requirements, accommodating their growth and operational scalability.
Through this project, Big Bakes Bakery not only transitioned to an effective online presence but also streamlined their business operations, enhancing both online and offline customer interactions. Our collaboration showcases our commitment to delivering custom digital solutions that not only meet but exceed our clients’ expectations, driving their business growth in the digital realm.
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