Buildsafe
As the UK’s leading specialist broker for building warranties, Buildsafe turned to us to build a digital strategy that would drive growth, strengthen brand authority, and boost organic search visibility.
increase in new users
increase in monthly sessions
increase in keywords ranked in Google’s top 1-3 positions
reduction in cost per lead
- SEO
- Website design
Buildsafe
Buildsafe is an independent broker specialising in building warranties and construction insurance who needed a robust online strategy to enhance their visibility, reduce reliance on lead acquisition through paid search, and expand their digital footprint. Our goal was to develop a cohesive SEO and content strategy that positioned Buildsafe as an industry authority and drove sustained, cost-effective lead generation.
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The Challenge.
Buildsafe had previously handled SEO in-house, but without a defined strategy, they struggled to gain traction in organic search results. Rising PPC costs highlighted the need for a more sustainable channel for generating leads. The challenge was to develop a digital optimisation program that would elevate their search engine visibility, attract new clients, and support business growth.
Solving the problem
We began by auditing Buildsafe’s existing website to assess its structure, performance, and market opportunities. As part of our digital strategy, we remapped the website pages to better align with user needs and search intent, then rebuilt the site to create a more streamlined and optimised platform. Following the rebuild, we executed a targeted campaign for link building and content creation, focusing on high-quality backlinks and engaging, search-driven content to boost authority and trust in search engines.
Our solution
Digital Strategy
We developed a robust content strategy tailored to Buildsafe’s target audience, covering relevant topics that position them as a trusted source for building warranties and insurance.
On-Page SEO and Site Optimisation
Each page was optimised with targeted keywords and enhanced metadata, ensuring high visibility in search results. Improved site architecture and navigation streamlined the user experience, encouraging conversions.
Authority-Building Link Strategy
By building 100+ high-quality backlinks and publishing guest posts, we strengthened Buildsafe’s search authority and boosted organic traffic.
Data-Driven Growth
Advanced tracking and analytics allowed Buildsafe to monitor performance, making informed adjustments that improved lead generation and reduced cost per lead.
Karim is a pleasure to work with, and has done an excellent job rebuilding our website here at Buildsafe. He has upgraded our website to what is now much more user friendly, which looks much cleaner too. I look forward to continuing to work with him on optimising our brand further.
