BulkBru
We partnered with BulkBru to create a high-performance e-commerce platform that caters to both B2B and B2C clients. Our goal was to streamline operations, enhance customer experience, and set the stage for scalable growth.
Bespoke purchase ordering system
Modern, easy-to-manage e-commerce platform
Significant SEO performance boost
increased operational efficiency through automation
- Website design
BulkBru
BulkBru supplies cleaning products that meet stringent UK and EU standards for the Government and public sectors. They needed a robust e-commerce solution that could handle diverse customer requirements efficiently, allowing them to grow their presence in both B2B and B2C markets.
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The Challenge.
BulkBru’s varied client base required a flexible platform to manage different customer groups, each with unique pricing and service terms. The challenge was to develop a customisable system that could handle bulk orders, automate pricing updates, and integrate seamlessly with invoicing tools for efficient processing.
Solving the problem
We began by diving into BulkBru’s business model to understand the specific needs of each client segment. Our team then developed a tailor-made e-commerce platform on WooCommerce, implementing a custom purchase ordering system for B2B customers. This included automated pricing adjustments and integration with invoicing tools to streamline operations and enhance customer management.
Our solution
Bespoke Website and E-Commerce System
We designed a scalable, user-friendly website that simplifies the buying process for both B2B and B2C customers, aligning with BulkBru’s brand and operational needs.
Custom Purchase Ordering System
For B2B clients, we developed a unique ordering system that automates bulk pricing and order management, providing a seamless experience for high-volume purchases.
Advanced SEO and PPC Integration
Our strategy included targeted SEO and PPC campaigns to increase visibility in both markets, driving traffic and engagement to the new platform.
Google Shopping Integration
By integrating Google Shopping with BulkBru’s e-commerce system, we extended their reach to B2C audiences, opening new sales avenues and enhancing market presence.
e-innovate’s e-commerce expertise transformed our online operation, giving us a powerful, flexible platform that’s easy to manage and built for growth. Their strategic approach has streamlined our operations and expanded our reach.
