Doree Bonner
Doree Bonner has been moving households and businesses for over a century, locally, nationally and worldwide. Having been on the forefront of the industry for over 100 years, they know what it takes to make a move successful in the 21st Century. Their teams, warehouses, and storage facilities are fitted with state-of-the-art equipment, ensuring clients receive the highest quality service possible.
Overview
Doree Bonner International are one of the UK’s leaders in removals and storage. They were looking for a new provider who could modernise their website and quote calculation technology.
Their key objective was to establish a modern looking website that was functional for their users.
The company also had a unique quote calculator that used a variety of user-inputted metrics to calculate accurate moving quotations for customers. e-innovate completely rebuilt this quote calculator using a modern laravel framework, ensuring security and scalability for the future.
Our key actions were to:
- redesign the website and develop it in WordPress – to modernise the look/feel and user experience, as well as to provide a scalable web platform for the future.
- keyword optimise the website for search – to ensure maximum search engine visibility for key terms and phrases related to products and services provided.
- redevelop the quote calculator – modernise the technology and provide a scalable platform for future development. Furthermore, we built a custom management portal for Doree Bonner staff to tweak various aspects of the pricing algorithm in a quick and easy way.
What We Did
Strategy and User Research
Website Design and Prototyping
Flexible & Scalable Architecture
Analytics and Optimisation
Web Application Development
Search Engine Optimisation
Jason Herbert, Group Commercial Director
Key Deliverables Achieved
Modernised and improved website interface and user experience, built using scalable web technology.
Increase in search engine visibility across relevant keywords and phrases.
Improved the site’s search engine optimisation, boosting visibility and aiding in new customer acquisition.