Grackle DOcs
We partnered with GrackleDocs to help merge their online presence with a newly acquired business. By unifying their digital footprint, we increased their reach and positioned them as a leader in digital accessibility.
increase in organic traffic
increase in overall traffic
increase in organic conversions
additional keywords in Google US rankings
- SEO
- UI/UX
GrackleDocs
GrackleDocs is a leader in digital accessibility, committed to making digital content usable for everyone. After acquiring a new business, they needed a unified digital platform to support their expanded reach and deliver a seamless experience for their audience. EI worked with GrackleDocs to consolidate their digital strategy for SEO, and completed a UI/UX overhaul of their user platform.
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The Challenge.
Following the acquisition of a new business, GrackleDocs faced the challenge of integrating two established digital presences into a single, powerful platform. Each brand had a strong reputation and content footprint, creating risks of overlap and keyword competition that could dilute their SEO impact. The goal was to consolidate the strengths of both brands, crafting a unified online presence to enhance GrackleDocs’ standing in the competitive US market for document accessibility.
Solving the problem
Our first step was an in-depth analysis of both brands' websites. We conducted comprehensive keyword, sector, and competitor research to create a strategy that prevented keyword cannibalisation and optimised content. This involved merging and prioritising high-value content while removing redundancies. With a focus on streamlined user experience and performance, we restructured the site’s architecture, making navigation intuitive and boosting the site’s organic search strength.
Our solution
Unified Strategy
A cohesive digital strategy was key to combining the GrackleDocs brand with its newly acquired business. We developed a content cluster approach to strengthen topical authority and strategically align with user needs, helping GrackleDocs retain a strong foothold in the accessibility market.
Enhanced SEO and Visibility
With targeted on-page SEO improvements, we optimised meta tags, headings, and descriptions to boost search visibility. The updated site architecture created a seamless user experience across all devices, reinforcing GrackleDocs’ authority and reach.
Future-Ready Content
We implemented a content strategy to maintain engagement and boost GrackleDocs’ digital presence. With themed content clusters and ongoing SEO support, GrackleDocs is equipped to lead in the evolving digital accessibility space.
I am thrilled with the outstanding results delivered by e-innovate. Their expertise and dedication have significantly boosted our online presence, driving more traffic and increasing our conversion rates. The team’s strategic approach to SEO, combined with their excellent communication and regular updates, has been invaluable. They took the time to understand our business goals and tailored their strategies to meet our needs. I highly recommend them to anyone looking to enhance their digital marketing efforts. Their professionalism and results speak for themselves!
