National Legal Service
National Legal Service partnered with us to elevate their digital presence and support their growth as a leading family law and domestic abuse firm. Our approach combined website overhaul, SEO strategy, and social media to drive engagement and boost visibility.
increase in monthly organic enquiries
increase in monthly organic search traffic
increase in paid enquiries
decrease in cost per conversion
- PPC
- SEO
- Video
- Website design
National Legal Service
National Legal Service (NLS) is a nationwide solicitors’ firm specialising in family law and supporting domestic abuse victims. Looking to expand their reach and better serve clients, they needed a digital transformation that would improve visibility, increase enquiries, and streamline the client experience.
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The Challenge.
NLS previously relied on overseas SEO services, which left their website burdened with harmful backlinks, negatively affecting their rankings. The outdated design and structure didn’t align with their brand’s mission or appeal to prospective clients. To address these issues, we set out to redefine their online presence with a focus on enhanced user experience, SEO optimisation, and an effective content strategy.
Solving the problem
Our strategy started with a complete website overhaul, focusing on an intuitive user journey and a modern design aligned with NLS’s family-oriented mission. We conducted a thorough backlink clean-up, removing harmful links and implementing a sustainable link-building strategy. Additionally, our on-page SEO enhancements and targeted keyword strategy improved their search engine visibility, bringing in relevant traffic and increasing engagement.
Our solution
Website Redesign
We transformed the NLS website with a user-friendly layout and improved navigation, enhancing accessibility for clients and maximising conversion potential.
Robust SEO and Link-Building Strategy
Our approach included cleaning up NLS’s backlink profile and building quality links to reinforce their authority in the legal field, ensuring long-term growth in search rankings.
Data-Driven Conversion Optimisation
With GA4 and advanced conversion tracking, NLS gained insights into visitor behaviour, enabling ongoing adjustments to optimise engagement and conversions.
Comprehensive Content and Social Media Strategy
We crafted a content strategy that combined informative articles, video content, informative social media posts, and SEO-focused blog entries, positioning NLS as a trusted authority and enhancing their online presence.
E-Innovate is a professional, forward-thinking, and knowledgeable digital partner. They took on our challenge and developed an intuitive, simple website experience, coupled with a digital campaign which exceeded our expectations and continues to deliver.
