RNG Classics

RNG Classics, specialists in vintage and classic car hire, engaged us to transform their underperforming website into a high-impact platform. Our mission: boost visibility, improve user engagement, and significantly increase online enquiries.

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increase in organic traffic

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increase in monthly organic enquiries

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high-competition keywords in Google’s top 10

  • SEO
  • Website design

RNG Classics

RNG Classics provides prestigious vintage car hire, but their outdated website wasn’t reflecting the quality of their brand, generating only a few leads each month. RNG Classics needed a digital overhaul to enhance their online presence, engage potential clients, and compete with larger industry players.

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Two screenshots from the RNG Classics website below the RNG Classics logoA smartphone displaying the RNG Classics homepage, with two graphical overlays depicting other sections of the websiteA smartphone, laptop, and tablet each showing different sections of the RNG Classics website

The Challenge.

RNG Classics’ website was poorly optimised and visually outdated, which limited engagement and lead generation. Facing stiff competition from bigger firms, they needed an impactful digital strategy and a visually captivating website that would resonate with classic car enthusiasts and position them as a premium brand.

Solving the problem

To capture the essence of RNG Classics’ brand, we embarked on a rebranding journey that included designing a new logo and developing a fresh website. We conducted detailed keyword research to target search terms that would attract high-intent users, and our design team created an intuitive, aesthetically pleasing layout to showcase their collection.

A laptop displaying the RNG Classics websiteA smartphone user browsing cars on the RNG Classics websiteA laptop, smartphone, and tablet showing different sections of the RNG Classics websiteA man getting into a Jaguar E-Type sportscar branded with the RNG Classics logoA smartphone user browsing the RNG Classics website

Our solution

Brand Revitalisation

We crafted a new logo that blends RNG Classics’ heritage with modern design, marking the brand’s first major rebranding and positioning it for a broader audience.

SEO-Driven Strategy

After comprehensive keyword and competitor research, we implemented an SEO strategy focused on high-value keywords. This boosted visibility and ensured that RNG Classics could attract leads ready to convert.

Bespoke Website Design

The new website design balances elegance with functionality, providing an engaging and seamless user experience that reflects RNG Classics’ commitment to quality.

Efficient Data and Performance Management

Built on WordPress, the new site features automated SEO functions and advanced security measures, making it easy to manage while ensuring long-term performance.

From hand holding start to hand holding finish Karim and the team there have been masters of the art of website build, SEO and the ongoing analytics. The creative input and innovation to end up with such an enviable site is a joy to behold. Thanks guys you’ve all been stars!! Much love xx.

- Robbie Gillison, Founder & CEO of RNG Classics
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