British Airways Run Gatwick
We partnered with British Airways Run Gatwick to refresh their website and support their digital strategy, helping to grow this award-winning half marathon into a must-attend event for runners nationwide.
Award-winning event growth with 7,500+ runners annually
Expanded digital reach across social media and SEO
Increased sponsorships and local business engagement
Comprehensive digital strategy implemented five months pre-event
- SEO
- Website design
British Airways Run Gatwick
British Airways Run Gatwick is an award-winning half marathon drawing participants from 21 countries, with a reputation as one of the UK’s top running events. To support its growth, they sought a proactive digital partner to manage their website, enhance their digital strategy, and drive engagement across channels.
The Challenge.
Run Gatwick’s previous website required a fresh approach to reflect the professionalism and scale of the event. With limited in-house resources, they needed a local agency that could not only improve their site but also implement an effective digital marketing plan. Our task was to elevate the user experience, support their event promotions, and foster local partnerships.
Solving the problem
We took over management of the website, focusing on a clean and dynamic design that enhances user experience and reflects the brand’s high standards. We worked closely with Run Gatwick’s team, managing their paid and organic digital strategy to engage new participants, sponsors, and community partners. Our collaboration begins five months before each event, ensuring a seamless promotion strategy leading up to race day.
Our solution
Website Redesign
We delivered a streamlined, visually engaging website that provides easy access to event information and registration, capturing the excitement of the half marathon experience.
Integrated Marketing Strategy
Our team implemented a cohesive digital strategy that includes SEO, content creation, social media campaigns, and PPC management, increasing visibility and engagement across channels.
Local Partnerships and Sponsorships
We supported the Run Gatwick team with engaging local businesses, supporting the event’s expansion and fostering valuable partnerships within the community.
Ongoing Digital Support
Through regular analytics and performance tracking, we ensure that each year’s strategy is data-driven, adapting our approach to maximise reach and participant numbers.
Run Series has been working with Karim at E-Innovate for 12 months now and we can confidently say he has made a really positive impact on our digital and social presence. Not only does he provide excellent day to day support in terms of responsiveness, attention to detail and advice on optimisation and effectiveness, he also takes the time to really understand our company vision and objectives and how we can represent that through our digital strategy and product development. He has built up a high level of trust and reliability in a short time through his honesty, flexibility and consistency of delivery. He is also not afraid to challenge our thinking sometimes which we welcome, his experience and knowledge enables us to think outside the box and extend our reach. We are excited to be working with Karim on a number of projects both today and in the future. I would and have, highly recommended Karim and E-Innovate to other organisations if you are looking for an energetic, honest and very capable digital partner.
