Suburban Bottlestore

Suburban Bottlestore approached us to revamp their e-commerce platform. By moving to Shopify, we helped them optimise online sales, streamline operations, and enhance the user experience.

Migrated thousands of product lines to Shopify

Improved website speed and user experience

Integrated Google Shopping feeds

API-linked supplier systems for automated orders

  • Website design

Suburban Bottlestore

Suburban Bottlestore, a premium wine and spirits retailer, needed a modern, efficient website to support their advertising efforts and streamline order processing. Our goal was to create a high-performing e-commerce site that captures their brand’s premium feel while improving operational efficiency.

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A smartphone user browsing the Suburban Bottlestore homepageA smartphone displaying the Suburban Bottlestore website, with 2 graphical overlays showcasing different sections of the websiteTwo iMacs dispaying different sections of the Suburban Bottlestore website

The Challenge.

The Suburban Bottlestore team faced limitations with their WooCommerce site, which hindered the potential of their Google Ads campaigns. Migrating thousands of product lines to Shopify while maintaining data accuracy and achieving a premium aesthetic on a budget posed significant challenges. Additionally, API integration with supplier systems was essential to automate and streamline orders.

Solving the problem

We tackled the WooCommerce-to-Shopify migration by developing a custom script, enabling smooth and accurate data transfer for thousands of products. Our team provided training to the Suburban Bottlestore staff, empowering them to manage the Shopify platform confidently. To maintain seamless marketing efforts, we re-integrated Google Shopping feeds and optimised the site for purchase intent.

A tablet displaying the products page of the Suburban Bottlestore websiteA smartphone user browsing checking their Suburban Bottlestore cartA laptop showing the Suburban Bottlestore products pageA man swirling whiskey in a glassA laptop displaying the Suburban Bottlestore homepage

Our solution

Bespoke Shopify E-Commerce Site

We designed a visually appealing, user-friendly Shopify website that aligns with Suburban Bottlestore’s premium brand, ensuring a seamless shopping experience for customers.

Automated Order Processing

API integration with supplier systems enables automated order management, reducing manual processes and increasing efficiency.

Enhanced Advertising Integration

Re-mapping product feeds with Google Shopping Campaigns helped Suburban Bottlestore streamline their advertising efforts and maximise ROI.

Data and Performance Tracking

Advanced analytics and tracking were implemented, enabling Suburban Bottlestore to make data-driven decisions that support sales growth.

E-Innovate provided a seamless transition to Shopify and built a site that truly reflects our brand. Their expertise has been instrumental in streamlining our operations and enhancing our advertising efforts.

- Paddy Wigan, Director
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