Young Car Driver
Young Car Driver, a go-to resource for young drivers in the UK, partnered with us to revitalise their brand and website. Our goal was to create a modern, SEO-optimised platform that would support their mission to provide trusted guidance and competitive car insurance and finance options.
increase in organic clicks within 30 days
increase in organic impressions within 30 days
new keywords visible on Google UK within 90 days
increase in Top 5 Google keywords within 30 days
- SEO
- Website design
Young Car Driver
Since 2014, Young Car Driver has been a trusted site for young drivers in the UK, offering a free platform to compare car insurance and finance options. The brand also provides honest guidance on every motoring aspect, from buying a first car to finding affordable insurance. With an outdated website and content that needed restructuring, Young Car Driver turned to us to improve their online presence and regain strong search rankings.
Visit Website
The Challenge.
Young Car Driver’s outdated brand and website structure were affecting their search engine performance, particularly after a recent Google algorithm update. The site’s 150+ pages of content were unorganised, making it challenging for users to find relevant information. Additionally, the site needed to be robust enough to handle high traffic without compromising performance.
Solving the problem
Our team began by refreshing Young Car Driver’s brand identity, ensuring it resonated with their young target audience. We then developed a scalable, SEO-optimised website, consolidating content into a user-friendly structure. With a targeted keyword strategy, we optimised key pages for visibility and search rankings. Our comprehensive digital strategy provided an executable roadmap for future growth.
Our solution
Modern Brand Identity and Website Design
We crafted a fresh, engaging brand identity and user-friendly website that simplifies the journey for young drivers, making it easier to access insurance and finance comparisons.
SEO-Optimised Content Structure
By reorganising over 150 pages, we created a clear, structured site that enhances search engine performance and user navigation.
High-Impact Digital Strategy
Our strategy included targeted SEO optimisation for high-value keywords and a clear plan for long-term digital growth, ensuring Young Car Driver stays visible and competitive.
Robust Performance and Scalability
Built to handle high traffic periods, the website is designed to maintain performance and stability, supporting Young Car Driver’s growing user base.
e-innovate’s expertise transformed our digital presence. Their strategic approach to SEO and design has made a noticeable difference, improving our search rankings and engagement almost immediately. We couldn’t be happier with the results and look at EI as our trusted web and digital marketing partners
